How Can One Make Swiss Typography

-Wolfgang Weingart

-Swiss Typography

Every artist whatever their sub-categorical pursuit, and every person for that matter, arrives within themselves a conflict, or several, that is inevitably portrayed in their work. Many times it is helpful when it does not restrict them under the guise of "inspiration". Wolfgang Weingart is no different. In the article "How Can One Make Swiss Typography" he expresses a set of often conflicting belief systems, that perhaps even he was not aware of at the time. It begins with this (his) statement:

"I would like to summarize what you can expect in the next sixty minutes: a confrontation with the legendary concept of 'Swiss Typography,' and a very personal statement of a very personal concept of typography and typography education."

Now with this statement being made, I would like to point out how a conflict within Weingart may have arisen can be derived from this next statement, according to opinion. However, opinion is subjective. Then again everything is subjective when argued well. His statement is as follows.

" One does not throw away that which has functioned so well."

His statement shows the potential for a conflicted feeling on typographic design.

The images attached show what may have been a projection of some of these inner conflicts that Weingart may have felt at the time.